Move to encourage small time entrepreneurs in the state
Friday, July 03, 2009, 18:00 Hrs [IST]
By Krupa Vora | Kochi
In a recent development, Kerala Tourism (KT) has introduced an online reservation system for hotels on the tourism website – keralatourism.org. KT has undertaken this initiative with an objective to fill up the gap and assist small time entrepreneurs to disseminate their inventory to the end consumers. The online reservation system for hotels has already undergone a soft launch and the end users can transact with the available inventory of 150 accommodation providers comprising of villas, hotels, houseboats and home stays. The state tourism board is targeting an inventory of 1000 accommodation providers by the end of this financial year.
Speaking with Hospitality Biz, Dr Venu V, Secretary, Kerala Tourism said, “This is a state focused initiative that we are undertaking and it will be formally launched by the Tourism Minister soon. It is done to encourage small time players who did not have any channel to distribute their inventory and this sector can use this platform created by KT to distribute their inventory and eventually promote Kerala as a destination.
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