Kerala Tourism, MoT to organise FAM trip and 'Incredible India Onam Roadshow' in Kovalam

By Krupa Vora | Mumbai
Kerala Tourism (KT) along with the Ministry of Tourism (MoT) will be organising a FAM trip and an 'Incredible India Onam Roadshow' in Kovalam from August 30 to September 2, 2009. Kerala Tourism has received confirmation from 125 domestic tour operators across India for the same. Speaking to TravelBiz Monitor, Dr Venu V, Secretary, KT said, “We witnessed that the charter traffic into Kovalam had reduced and we also wanted to promote the Southern part of Kerala again among travellers. MoT is also supporting the event and the idea was to club it during an occasion and Onam was the best opportunity to do the same.” The domestic tour operators will experience Onam festivities as a part of their FAM trip itinerary. KT and MoT will host a B2B roadshow on September 1, 2009 which will enable the tour operators to interact with local suppliers.

The FAM trip to Kovalam will allow agents to conduct site inspections in Kovalam and Kollam (backwater region), as well as attend Onam celebrations as a part of their itinerary. Furthermore, KT and MoT will also organise similar FAM trips and roadshows in the North and Central Kerala before this year-end. “We are yet to finalise details like the dates and destinations to be promoted in the North and Central Kerala for FAM trips. We are looking at organising one FAM trip and roadshow after Durga Puja and another in November this year. However, it will follow a similar pattern and will have close to 150 agents attending the same,” added M Sivashankar, Director, KT.