Brand Onam to help in Kerala’s tourism sector growth

Wednesday, September 02, 2009, 10:00 Hrs [IST]
By HBI Staff | Mumbai

Onam, the traditional festival of Malayalis, is working wonders for Kerala’s tourism industry. With more domestic and foreign tourists arriving to have a taste of the state’s reputed hospitality sector, the industry is expecting a fast recovery in the coming months.

According to a report in Express Buzz, the industry, which has successfully tapped the potential of rain tourism, is now exploring the possibilities of festival tourism. Many hotels in Kochi have come up with various packages to showcase Kerala’s own Onam.

Many hotels in the city have come up with special attractive packages to tap the lush season. Ajith Kumar, Manager, Corporate Affairs, Taj Hotels, said, “The industry is showing some signs of recovery. Even though it is too early to predict, we are expecting a good season ahead.”

Erin Louis, General Manager, Casino Hotel, said, “We are preparing a special Onam feast, which includes the best of Kerala’s traditional delicacies. The feast includes 19 items.”