CII conducts seminar to address about monsoon tourism.

Saturday, June 27, 2009, 14:00 Hrs [IST]
By HBI Staff | Mumbai

Confederation of Indian Industry (CII) has recently organised a National Seminar on Monsoon Tourism in New Delhi. The main focus of the seminar was to address about the monsoon season, which is traditionally perceived as the lean period for tourism in India and how to beat this 'off' season. Recent times have seen a conscious effort by various state boards to boost this tourism.

In Kerala, the honeymoon segment is being tapped to promote romantic holidays during the monsoons. The state is banking upon the MICE traffic to reduce the gap between season and off-season occupancy rates.

Himachal Pradesh, which was primarily a summer and winter destination has now recognised its potential as a monsoon tourism destination as travellers have discovered the beauty of this scenic destination during the rains. Understanding this trend, the Tourism Board has introduced packages to promote monsoon tourism in the state.

Apart from the travel trade, even non-governmental non-profit organisations like Wayand Tourism Organisation (WTO) are tapping the monsoon tourism segment to promote the region.

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