Wayanad Tourism marketing initiative

KOCHI: As God's Own Country waits to be soaked in rain, players in the tourism industry are trying to beckon visitors with a plethora of packages to enjoy the monsoon season.

Highlighting the enchanting aspects of the monsoon, the Wayanad Tourism Organisation (WTO) has launched 'Splash' with an eye on tourists who love rains.

WTO General Secretary, Mr K R Vancheeswaran told PTI that the aim is to make 'Splash' an annual nine-day affair.

The July 3-11 the event comprises a mix of indoor and outdoor activities. Country rafting, paddy transplantation, ploughing, crab catching, elephant ride, treasure hunt, slush football and biking in the wet weather are some of the programmes on the anvil , he said.

Besides, he said, the tourists will also get a feel of Kerala's rich culture, its varied dance forms like Mohiniattam, Kathakali, Theyyans and also tribal dances.

The visitors will also get a taste of the local cuisine.

Monsoon is also the apt time for Ayurveda treatments and it is being offered to visitors longing for rejuvenation.

Mr Francis Paul Kandamkulathy, Managing Director of Indian Voyagers Private Ltd, said they have already started Ayurveda tourism during this season.

The bookings are mainly from domestic tourists from Delhi, Hyderabad and Chennai.

Rejuvenation packages and Panchakarma treatment are all on offer to the tourists, who are mainly IT professionals, craving for relief from stress. - PTI